Silver Dollar City is one of the world’s most recognized theme parks, attracting millions of visitors each year with record breaking rides and a unique 1880s theme.
Owned and operated by Herschend Family Entertainment, Silver Dollar City is an innovative leader in the attractions industry.
NEED: CREATE FAN AND INDUSTRY EXCITEMENT FOR NEW ATTRACTIONS
In 2017 and 2019, Silver Dollar City announced 2 new attractions totaling $56 million in new investment. The rides were groundbreaking, but with only renderings and sketches, it was difficult to fully express the size and scope of these adventures.
SOLUTION: MOTION, SOUND & ADVENTURE
VALIDATE recognized the need for a creative approach...something new and spectacular, just like the rides! Working in partnership with Herschend Creative Studios, the VALIDATE team blended together history and legend to bring these storylines to life.
RESULT: A NEW STANDARD IN RIDE ANNOUNCEMENTS
The films helped to create excitement for fans and industry leaders alike, gathering millions of views via online and broadcast channels. These assets became a valuable tool for marketing, public relations and other teams involved in promoting the new attractions.